MARKETING

This course delves into the highly specialized body of knowledge required for crafting integrated digital marketing strategies aligned with long-term organizational objectives. Students will critical…

This course comprehensively examines Integrated Marketing Communications (IMC) and the strategic integration of advertising and promotional elements to enhance marketing effectiveness. It addresses s…

This course introduces the dynamic and evolving concept of entrepreneurial marketing. It takes students through the different stages of marketing analysis covering areas like marketing research, segm…

This course fosters a robust research culture and equips students to conduct empirical studies on contemporary marketing trends, with a specific focus on the Omani context. The course emphasizes and …

The insights into consumer behavior are achieved through market research methods, which, in turn, inform marketing strategy. This course focuses on understanding the relationship between marketing re…

This course introduces students to the concepts and applications of destination marketing and management. Additionally, it encourages students to illustrate the key aspects concerning destination mar…

This course offers a comprehensive examination of Integrated Marketing Communications (IMC) and the strategic integration of advertising and promotional elements to enhance marketing effectiveness. I…

Islamic Marketing is a new field within the traditional marketing spectrum. However, the practice of marketing within and amongst Muslim communities has been occurring since Islam came to Humankind. …

Principles of Marketing Blended Course Page   2.12.0.0 2.12.0.0